WILD PAPAYA.

CONCEPT PRODUCT LINE

What could your product look like?

CONCEPT EXAMPLES ONLY · FICTIONAL PRODUCTS · NOT CLIENT WORK

SECOND WIND Electrolyte + mineral drink mix concept packaging, fictional product

SECOND WIND

Pouch + stick packs

Electrolyte + mineral drink mix

MORNING FORM Matcha + protein blend concept packaging, fictional product

MORNING FORM

Paper canister

Matcha + protein blend

BETTER BRUNCH Hot honey concept packaging, fictional product

BETTER BRUNCH

Glass bottle

Hot honey

NIGHT CAP Nighttime drink mix concept packaging, fictional product

NIGHT CAP

Metal canister

Nighttime drink mix

LIFT LOOP High-protein pancake mix concept packaging, fictional product

LIFT LOOP

Stand-up pouch

High-protein pancake mix

PANTRY THEORY Crunchy chili condiment concept packaging, fictional product

PANTRY THEORY

Glass jar

Crunchy chili condiment

See how a concept becomes a product, start to finish.

VIEW CASE STUDIES

TWO WAYS TO START

Start with your audience.
Or start with the idea you keep thinking about.

Creator cheffing up pasta with steak while filming a video in his kitchen

@MAYAEATS

Food + Wellness Creator

TikTok · Example

12.4K

FOLLOWERS

1.2M

LIKES

48K

AVG VIEWS

I HAVE AN AUDIENCE

You have trust and attention, but no clear product yet. We study your content, followers, comments and engagement and develop three product directions that fit your brand and community.

ANALYZE MY AUDIENCE
Whiteboard covered with dozens of product ideas

I HAVE AN IDEA

You already know what you want to make. We help pressure-test it, sharpen the positioning, research the category and map out how to actually get it built.

BUILD MY IDEA

LET’S START HERE

Want to know what your audience would buy from you?

Send us your Instagram, TikTok or YouTube. We’ll start with the signals already there.

GET MY 3 PRODUCT IDEASI ALREADY HAVE AN IDEA